Cancer Center Name Undergoes Rebrand

Beginning in July, the Cancer Center will be known as the Orlando Health UF Health Cancer Center.

This message will go public at the June 28 groundbreaking for the Cancer Center on the Health Central Hospital campus.

The change will ensure consistency across the organization in how we name facilities, including the recently renamed Orlando Health Arnold Palmer Hospital for Children and Orlando Health Winnie Palmer Hospital for Women & Babies. It also enables us to capitalize on Orlando Health’s growing name recognition in the community. Over the past two years, consumer awareness of Orlando Health has increased significantly across Central Florida, based on surveying by an external source.
 
Some things won’t change, though. As before, we will continue to work with our partners at UF Health in Gainesville to deter, detect and treat cancer in the most innovative and compassionate ways.

June 20, 2017