My cell phone rang at 3:09 that morning. It was Carlos Carrasco, the chief operating officer (COO) of Orlando Health Orlando Regional Medical Center (ORMC), asking if I had heard about the shooting. I was a bit confused because two days earlier, on Friday, June 10, 2016, Christina Grimmie — a contestant on the TV show “The Voice” — was shot and killed in Orlando. She had just completed a performance at a local venue and was signing autographs when a crazed fan approached her table and shot her at close range. She was rushed to ORMC’s Level One Trauma Center. Unfortunately, she didn’t make it. So when Carlos called and woke me from a sound sleep, I wasn’t quite “all there.” It wasn’t until he told me about a shooting down the street from the hospital and said, “This time I think it’s real,” that I knew something very bad was happening. I immediately jumped up, started scanning social media channels, phoned my media relations manager who was on call that weekend, and we both headed into the hospital where we immediately went into Incident Command.