My department consists of six people — four managers, an administrative assistant and me, the director. We basically perform four functions:  1) proactive outreach to the press, 2) responding to press inquiries, 3) managing issues and 4) managing the press in times of crises. On an average day, we pitch three to four proactive stories to reporters, field four to five press inquiries and manage two to three issues. In the first week after the Pulse tragedy, those numbers dramatically increased to where we were interacting with around 100 reporters each day.