Orlando Health Introduces Orlando Health Children’s as Unified Brand for Pediatric Care
Orlando, Fla. (July 1, 2026) — Orlando Health is introducing Orlando Health Children's, a unified brand that brings together pediatric services across the healthcare system under one clear and recognizable identity, strengthening how children and families connect with care throughout Central Florida and beyond.
Orlando Health Children's will serve as the umbrella brand for pediatric care delivered across Orlando Health, providing one clear, consistent name and identity that represents children's services today and into the future. Rather than representing a single hospital or building, Orlando Health Children's unifies pediatric care across the organization under a shared identity that supports the continued growth, collaboration and visibility of children's services.
As part of this evolution, Orlando Health Arnold Palmer Hospital for Children will become Orlando Health Children's Arnold Palmer Hospital, reflecting the hospital's central role within Orlando Health's broader pediatric network while creating a unified platform for continued expansion.
"Orlando Health Children's brings our pediatric services together under one focused name, helping us work more collaboratively while continuing to deliver the same high-quality, compassionate care families know and trust," said Justin Williams, senior vice president, Orlando Health, and president, Orlando Health Children's Arnold Palmer Hospital. "This approach positions our children's hospital, pavilion and service lines for continued growth while keeping what matters most — our patients and families — at the center of everything we do."
Children and families have unique healthcare needs, and providing care that is coordinated, accessible and easy to navigate is essential. Orlando Health Children's creates a more connected pediatric service line by bringing together hospitals, physician specialties, institutes, outpatient services and programs under a single brand, making it easier for families to recognize, understand and access the comprehensive care available across the Orlando Health system.
The Orlando Health Children's brand will become the leading identity for pediatric care across the organization, including:
Orlando Health Children's Arnold Palmer Hospital
Orlando Health Children's Pavilion, currently under development
Pediatric specialty physician practices
Orlando Health Children's Neuroscience Institute
Orlando Health Children's Heart Institute
Hospital-based pediatric outpatient services and programs
These services will align under Orlando Health Children's signature square block logo, representing the learning, development and support children need to thrive.
As part of the brand evolution, Orlando Health is also establishing the Orlando Health Children's Foundation, which will focus fundraising efforts dedicated specifically to advancing pediatric care, programs, technology and services across the children's network.
The Howard Phillips Center for Children and Families will continue serving patients and families under its longstanding and trusted name, with the same dedicated teams delivering high-quality, compassionate care. Some program logos will be updated to align with the Orlando Health Children's visual identity while preserving the center's established recognition in the community.
New signage reflecting the Orlando Health Children's brand will be installed over the coming months, and the new identity will be featured across Orlando Health's website and social media channels beginning July 1.
About Orlando Health
Orlando Health is a private not-for-profit, integrated academic healthcare system with $15 billion of assets under management, that serves the southeastern United States – including Florida and Alabama – and Puerto Rico. With corporate offices in Orlando, Florida the system provides a complete continuum of care across a network of medical centers and institutes, community and specialty hospitals, physician practices, urgent care facilities, skilled nursing facilities, home healthcare, and long-term and behavioral health care services. Founded more than 100 years ago, Orlando Health’s mission is to improve the health and the quality of life of the individuals and communities we serve. The system provided nearly $1.7 billion in community impact in the form of community benefit programs and services, Medicare shortfalls, bad debt, community-building activities and capital investments in FY 23, the most recent period for which the information is available. For more information, visit orlandohealth.com, or follow us on LinkedIn, Facebook, Instagram and X.
