Brightline and Orlando Health Unveil Branded Train

Orlando, Fla.  (Nov. 1, 2023) - Brightline, the only provider of modern, eco-friendly, intercity rail in America, celebrates its multi-year partnership with Orlando Health with an unveiling event of its new Orlando Station name “Brightline Orlando Station in Partnership with Orlando Health” and revealing the official Orlando Health-branded Brightline train. The partnership underscores Brightline and Orlando Health's shared vision to elevate community engagement by connecting Florida’s first higher speed intercity rail with one of the state’s top not-for-profit healthcare providers.

The partnership is a collaborative approach between Brightline and Orlando Health that improves  transportation and fosters a healthier, more connected community by improving access to award winning healthcare services and raising overall awareness for health and well-being initiatives including mental health awareness. As Brightline’s official healthcare partner in Central Florida, Orlando Health’s partnership also includes the naming of the Brightline Orlando Station, a branded Orlando Health train, brand representation at Brightline Orlando station and visibility on Brightline collateral and digital platforms. As a pillar in the Central Florida community, Orlando Health will collaborate with Brightline as the company develops its own corporate social responsibility initiatives in the region.

“This partnership exemplifies the remarkable synergy that can emerge when leaders in healthcare and transportation join forces,” said President at Brightline Patrick Goddard. “I applaud Orlando Health for its vision and we look forward to working together to connect the state of Florida.”

“The Orlando Health-branded Brightline train represents our partnership of connectivity, promotes health awareness and is our visual commitment to providing high-quality care,” said Andrew Snyder, Orlando Health Senior Vice President, Marketing and Communications. “Patients outside of Central Florida can access our world-class healthcare system through the region’s first high-speed rail system. We are excited to showcase our trailblazing collaboration with Brightline.”

“Powerful partnerships like this help to advance our region,” said Kevin J. Thibault, CEO of the Greater Orlando Aviation Authority. “Congratulations to both Brightline and Orlando Health on their shared vision to promote community engagement and connectivity, which reflects Orlando International Airport’s mission to seamlessly connect Florida and the world through exceptional experience, collaboration, and creativity.”

The event featured remarks from key stakeholders, and a first look at the Orlando Health-branded Brightline train and a behind-the-scenes reveal of how the 4-coach train was wrapped in Orlando Health branding. Local dignitaries, community leaders, and members of the media joined Orlando Health and Brightline to celebrate this exciting partnership. The event featured a gift presented by the Greater Orlando Aviation Authority (GOAA) to Brightline and Orlando Health symbolizing  the union of rail and aviation.

In October, Brightline began running 30 trains daily with 15 daily departures from Miami and Orlando. The company also launched its new All-Station Shared pass, offering set pricing for multiple trips between Brightline’s Orlando and five South Florida stations. Last week, Brightline formally launched a Request for Proposals (RFP) for a new station planned for the Treasure Coast of Florida.

Brightline’s Orlando Station is meticulously designed and built through the lens of today’s modern traveler.  The 37,350 square foot station is located in Orlando International Airport’s new 80,000 sq. ft. Train Station facility adjacent to Terminal C with direct access to the other airport terminals A and B via the airport Terminal Link (automated people mover) in under five minutes.

For more information on Brightline Orlando Station in partnership with Orlando Health, visit www.gobrightline.com and www.orlandohealth.com.

About Brightline 

Brightline is the only provider of modern, eco-friendly, intercity rail in America. The company currently serves Miami, Aventura, Fort Lauderdale, Boca Raton West Palm Beach and Orlando. Brightline was recognized by Fast Company as one of the Most Innovative Companies in travel, offering a guest-first experience designed to reinvent train travel and take cars off the road. Brightline plans to bring its award-winning service to additional city pairs and congested corridors across the country that are too close to fly and too long to drive, with immediate plans to connect Las Vegas to Southern California. For more information, visit www.gobrightline.com and follow us on Facebook, Instagram, and X.

About Orlando Health

Orlando Health, headquartered in Orlando, Florida, is a not-for-profit healthcare organization with $9.2 billion of assets under management that serves the southeastern United States and Puerto Rico.

Founded more than 100 years ago, the healthcare system is recognized around the world for Central Florida’s only pediatric and adult Level I Trauma program as well as the only state-accredited Level II Adult Trauma Center in Pinellas County. It is the home of the nation’s largest neonatal intensive care unit under one roof, the only system in the southeast to offer open fetal surgery to repair the most severe forms of spina bifida, the site of an Olympic athlete training facility and operator of one of the largest and highest performing clinically integrated networks in the region. Orlando Health has pioneered life-changing medical research and its Graduate Medical Education program hosts more than 350 residents and fellows.

The 3,888-bed system includes 29 hospitals and emergency departments – 24 of which are currently operational with five coming soon. The system also includes nine specialty institutes, more than 100 adult and pediatric primary care practices, skilled nursing facilities, an in-patient behavioral health facility under the management of Acadia Healthcare, and more than 60 outpatient facilities that include imaging and laboratory services, wound care centers, home healthcare services in partnership with LHC Group, and urgent care centers in partnership with FastMed Urgent Care. More than 4,750 physicians, representing more than 100 medical specialties and subspecialties have privileges across the Orlando Health system, which employs more than 27,000 team members and more than 1,200 physicians.

In FY22, Orlando Health served nearly 142,000 inpatients and 3.9 million outpatients. The healthcare system provided more than $782 million in total value to the communities it serves in the form of charity care, community benefit programs and services, community building activities and more in FY 21, the most recent period for which this information is available. Additional information can be found at http://www.orlandohealth.com, or follow us on LinkedIn, Facebook, Instagram and X @orlandohealth.